Search engine optimization (SEO) is a digital marketing technique that improves your brand’s ranking in search engine results, increasing visibility to online consumers. There’s a lot of competition online, making SEO a long (yet highly effective) play when done correctly. Try these tips on how to create an effective strategy for local SEO in Charlotte.
Create Valuable Content
It’s common for people to search for information online. If a customer searches for an industry-related topic, you should have valuable content for them on your website with research, citations, scannable formatting, graphics, and internal links. Your content should address the reader’s concern and offer better information than the competition.
When you create content, you should create a plan to keep your content consistent. This will increase brand identity with your readers.
Celebrate Local Pride
If you target customers in your local area, you should make a point to include your location in your content. Include your city name at the end of the keywords you pepper throughout your website and blog posts. You can also incorporate town pride into your company’s branding so that consumers will know your headquarters as soon as they see your logo. Finally, get involved in local events (especially if they will be on the local news).
Expand Brand Exposure
You can reach more people by utilizing multiple online platforms and working with collaborators. On top of your website, maintain an active social media page and add your business to local listings online. You can also write guest blogs on other websites to reach their audience.
Are you ready to get to the first page of search results? Contact Fleek Consulting.
